One-third of people say they turn to social media content to help them make financial decisions
“One-third of people say they trust social media content to help them make financial decisions, and about the same amount say they listen to celebrities or influencers’ money tips, according to a 2021 survey by U.S. investment firm TIAA. (About two per cent of Canadians even turn to their horoscope, according to a recent Scotiabank poll.) Nearly half of Canadians aged 18 to 34 use the internet for financial advice, government data shows. “The younger generations care much more about finance than they ever have,” says Iftikhar Mahmood, a certified financial planner in Markham, Ont. ”
May 30, 2022
